We are seeking a highly motivated and results-driven Tap Manager to join our team. The Tap Manager will play a pivotal role in collaborating with the internal commercial team, external agencies, and partners to optimize our route to market for cold equipment within on and off-premise settings. The primary objective is to achieve our annual cold penetration goals by implementing strategic market programs and effectively managing budgets to ensure successful sales outcomes. Key Responsibilities: Collaborate with the Internal Commercial Team Work closely with the internal commercial team to develop and optimize a robust route to market for cold equipment. Align strategies and objectives to achieve annual cold penetration goals within specified regions and markets. Strategic Market Programs Identify opportunities and work with external agencies and partners to drive unique market programs that enhance the penetration of cold equipment in on and off-premise locations. Create innovative marketing strategies and initiatives to increase brand visibility and drive product adoption. Program Recap and Optimization Conduct regular assessments and recaps of market programs to evaluate their effectiveness and impact on cold equipment penetration. Utilize data insights and feedback to optimize future programs, ensuring continuous improvement and alignment with organizational objectives. Budget Management Proactively manage allocated budgets to effectively execute market programs and initiatives. Monitor expenditures, track performance against budget, and make necessary adjustments to optimize spending while achieving sales goals. Sales Goal Achievement Collaborate with cross-functional teams to develop strategies and tactics that contribute to achieving sales goals for cold equipment. Analyze sales data and trends to identify areas for improvement and implement corrective actions to drive sales performance. Requirements Bachelor's degree in Business, Marketing, or related field. Proven experience in sales, marketing, or business development, preferably within the beverage or equipment industry. Strong analytical and financial management skills. Excellent communication, negotiation, and project management abilities. Benefits Highly competitive compensation packages-$70-75k10% annual bonus Comprehensive medical, dental, and vision insurance Matching 401(k) plan Yearly wellness stipend (gym membership or fitness classes) Generous holiday and vacation policy