IPG Media Brands

Manager, Programmatic (NY, 12772)

About the Employer

Job Description

Manager, Programmatic (NY, 12772) Location: New York, New York, United States Agency: Kinesso Performance Marketing - United States Ref: 12772 Job Function: Addressable Strategy Type of Contract: Regular Business Overview KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com. Position Overview We are strategic partners invested in shared outcomes who create lifetime customer value across addressable media. Responsible for delivering and developing successful media programs through addressable planning and total path optimization across all addressable channels. Provides guidance on audience strategies, optimization approach, and campaign architecture and serves as a key lead in the expansion of relationships and/or revenue opportunities with marketers. Develops and provides key reports on all aspects of reporting necessary to deliver performance on a campaign. Responsibilities Accountable for the performance, development and results of a small client account or across multiple accounts; leads account decisions, budget spending, and staffing. Builds relationships with mid to senior level stakeholders at clients; builds capabilities and serves as customer relationship manager. Approves vendor selections and scopes; oversees the team meeting with vendors; brings own expertise to vendor selection. Partner with the Campaign Manager to ensure relevant strategies are implemented and ensure campaigns are meeting/exceeding client goals. Leads design of reporting dashboards and develops presentations to ensure results are clearly communicated. Owns accuracy of all reporting. Develops long-term solutions for clients including custom data management solutions and data solutions. Required Skills and Experience Proven track-record of successfully seeking out and curating new business relationships and/or solutions; developing solutions using new or existing processes. Experience building team leadership qualities and soft skills needed to manage up/down/laterally. Experience working with and approving vendor selections and scopes and expertise in vendor selection. Experience ensuring departmental standards&process are customized to fit the specific needs of assigned clients and are implemented across all campaigns. Substantial experience designing reporting dashboards with ability to lead others in this work; strong presentation abilities to ensure results are clearly communicated. Intermediate knowledge and skills in data analysis. Confident collaborating with others and creating an environment to welcome others' ideas. Experience with Project / Account Management. Advanced communication skills; clear and succinct communication. Desired Skills and Experience Advanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions. Experience with managing existing business relationships, partnerships, and alliances internally and externally. Proven ability to assess and rank issues and tasks in order of importance for taking action. Intermediate/advanced knowledge of technology or measurement ad tech solutions, including platforms. Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. The salary range for this position is $90,000 - $100,000 USD. Employment Transparency It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. J-18808-Ljbffr