Job Description: AT&T is on a mission to shape the future of connectivity and customer engagement like never before. As the digital landscape evolves, so do we—constantly exploring bold, new avenues to reach customers and drive growth. That’s why we’re forming a new, cutting-edge team dedicated to identifying emerging trends, unlocking untapped audience segments, and leveraging innovative influencer and partnership strategies to set AT&T apart from the competition. If you’re ready to be part of this new initiative and make a lasting impact, join us as we redefine the future of engagement. Role Overview: We are looking for a strategic, innovative leader to help us discover and build the next wave of influencer and partnership strategies that drive AT&T’s growth. As the Principal Business Development, you will play a critical role in developing and executing high-impact strategies to reach emerging and untapped market segments. Key Responsibilities: Influencer&Partnership Identification Lead the development of strategies to identify, evaluate, and prioritize the next wave of influencers and partners that align with future vision. Assess the cultural relevance, engagement potential, and strategic value of influencers across various platforms to reach new demographics. Collaborate with cross-functional teams to align partnership strategies with broader business objectives. Explore&Unlock New Market Opportunities Conduct in-depth research and data analysis to pinpoint emerging consumer behaviors, digital platforms, and audience segments that align with AT&T’s strategic goals. Design and implement strategies to reach and resonate with under-served and high-potential audiences, driving customer acquisition. Serve as a thought leader, driving cross-functional collaboration and advocating for innovative approaches to partnership development. Strategic Planning&Business Case Development Build comprehensive business cases to evaluate the ROI and strategic value of new partnership opportunities, ensuring alignment with AT&T’s growth objectives. Utilize data-driven insights to develop financial models that assess the potential impact of influencer collaborations on market expansion and profitability. Present high-impact strategic recommendations to leadership, supported by insights on cultural trends, market opportunities, and influencer potential. Agile Project Management Apply the e^3 playbook to explore bold new ideas, experiment with emerging influencers, and evolve strategies based on real-time learning. Continuously optimize influencer outreach strategies based on performance metrics, consumer feedback, and industry shifts. Partner with internal stakeholders in product development and finance to align on strategic priorities and execute initiatives seamlessly. Requirements: Bachelor’s degree in Product Management, Business, Marketing, or related field; MBA preferred. 7-10 years of experience in product management, product development, or related roles, particularly in telecommunications, digital marketing, or consumer technology. Demonstrated experience leading the end-to-end product lifecycle with a focus on innovation and market differentiation. Strong understanding of digital ecosystems, influencer marketing, and emerging technologies. Proficiency in agile project management methodologies and experience managing cross-functional teams. Supervisory: No Locations: Dallas, TX Relocation assistance is not available. Salary Range: $158,200.00 - $237,400.00 Weekly Hours: 40 Time Type: Regular Location: Dallas, Texas Applicants must be authorized to work in the United States on a full-time basis without the need for employer sponsorship now or in the future. Joining our team comes with amazing perks and benefits: Medical/Dental/Vision coverage 401(k) plan Tuition reimbursement program Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays) Paid Parental Leave Paid Caregiver Leave Adoption Reimbursement Disability Benefits (short term and long term) Life and Accidental Death Insurance Employee Assistance Programs (EAP) Extensive employee wellness programs Employee discounts on eligible AT&T mobility plans and accessories J-18808-Ljbffr