Director HCP Marketing Breast and Womans Cancer Job ID REQ-10030953 Location: USA (Ideal location is East Hanover, NJ; distant working arrangement may be possible in certain states) Summary The Integrated Marketing Organization, within our US Pharmaceuticals division, is instrumental in driving both brand and marketing strategies, leveraging a cross-functional suite of peers to orchestrate communications and campaigns for optimal impact across key customer audiences. Partnering with peers in the Product and Customer Engagement Organizations, this team is adept at identifying synergies, enabling business-critical transformation, and modeling what it looks like to be curious, inspired, and unbossed. Job Purpose: The Director HCP Marketing Breast and Woman's Cancer will be responsible for leading the HCP Marketing Strategy for the metastatic breast cancer indication within Novartis US Integrated Marketing Strategy team. The Marketing Director will define the HCP marketing strategy, including the delivery of key strategic analyses and outputs to inform customer experience planning and execution. This individual will report directly to the Executive Director, Marketing Strategy Lead Breast and Woman’s cancer. The incumbent will partner closely with Patient Marketing, P2P Marketing, NPP Marketing, and eBC HCP Marketing to ensure the creation of robust insight-based HCP functional strategy, effectively orchestrating HCP-centric campaigns, tactics, and experiences. Your responsibilities will include, but are not limited to: Work effectively with the Marketing Strategy Lead and the Patient Marketer to develop a cohesive and integrated marketing strategy and campaign, grounded in customer insight. Provide strategic direction on HCP to the Marketing Lead across highly complex brands. Establish brand-specific HCP domain expertise, creating engaging brand-centered content and concepts for adaptation into personalized experiences. Translate in-market data signals to actions that lead to behavior change. Foster a high-performing team that proactively interfaces across key functions to achieve product strategies and objectives. Define and deliver the brand’s HCP integrated plan, managing the allocated budget for HCP. Drive excellence in developing assets for HCP and ensure digital plans are appropriately implemented and optimized. Collaborate with Product Strategy and Global/IMI teams on integrated strategy, plan, and asset(s). Share and embed knowledge on best practices to engage HCPs and drive behavior change across the full brand lifecycle. What you’ll bring to the role: Education: Bachelor's degree in a related field is required; Master of Science and/or MBA preferred. Experience: Minimum of 7 years of experience in commercial marketing with multi-functional experience in Pharma or Healthcare. Director-level experience is strongly preferred. Experience in driving high-performing brands in competitive categories within the US; recent launch experience for oncology or specialty treatments strongly preferred. Minimum of 5 years of demonstrated experience leveraging data, analytics, and customer insights to drive personalization at scale. Transformational leader with strategic experiences to transform the business into next-generation engagement. Excellent written and oral communication skills. Detail-oriented with the ability to manage multiple tasks, priorities, and deadlines. Why Novartis: Our purpose is to reimagine medicine to improve and extend people’s lives. Be a part of this mission and join us Commitment to Diversity&Inclusion: Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve. J-18808-Ljbffr